Age of Aquarius: Astrology in the 1970s

Hailee Munno, Feature Editor


Even though astrology lost favor after Newton’s discoveries of modern science, it didn’t take away from the comeback in popularity of the mystical Age of Aquarius beginning in the 1970s.

According to Julie Beck, author of “The New Age of Astrology”, “The New Age movement of the 1960s and ’70s came with a heaping helping of the zodiac.”

The ‘70s was one of the biggest times for astrology in pop culture. The hippie movement of the 1960s and ‘70s led to a lot of questioning of religion. 

The Age of Aquarius is a 2,000-year period that began in the 70s, it was a time of new beginnings, which led to the popularization of astrology. Now, about 50 years later, astrology is feeling a resurgence.

“Astrology is currently enjoying a broad cultural acceptance that hasn’t been seen since the nineteen-seventies,” According to Christine Smallwood at the New Yorker and author of “Astrology in the age of uncertainty.” “The shift began with the advent of the personal computer, accelerated with the Internet, and has reached new speeds through social media.”

Today, astrology is even bigger than it was during the Age of Aquarius. Gen Z and millennials have taken a particular interest in astrology, using it as a way for better self-understanding.

“In a 2014 study conducted by the National Science Foundation, it was found that 58% of young people aged between 18-24 believed that astrology is a science. This isn’t surprising given that apps like Co – Star advertise themselves by stating that they use “NASA data” to “algorithmically generate insights” for their users. Although astrology is not a science, it is marketed as such. In a world dictated by reason and logic, this scientific turn has legitimized and popularized the practice,” according to Mona Jameel author of Gen-Z, Zodiac: Why Teens are Turning to the Stars for Answers`