“That girl looks like such a Barbie!” Over the past fifty years, Barbie dolls have come to come to represent someone who is fake: plastic, blonde, thin, and pretty.

However, the cultural connotation of Barbie dolls may soon change. After noticing a drop in sales, Barbie revealed the 2016 Fashionista Dolls. This new line includes four body types, seven skin tones, twenty two eye colors, and twenty four hairstyles.

“Girls everywhere now have infinitely more ways to play out their stories and spark their imaginations through Barbie,” said a press release on Barbie.com.

Barbie has been criticized for her body almost since she was created. Her proportions were more than unrealistic; they were impossible.

Galia Slayen, a Hamilton College student, set out to create a life sized Barbie in 2011. The result was a gargantuan, pencil-thin figure that barely looked human.

“If Barbie were an actual woman, she would be 5’9″ tall, have a 39″ bust, an 18″ waist, 33″ hips and a size 3 shoe,” Slayen wrote in the Huffington Post. “She likely would not menstruate… she’d have to walk on all fours due to her proportions.”

Many girls say that Barbie’s unattainable appearance has affected their self esteem. Senior Kari Knopp says that she tried to emulate herself after Barbie.

“[Barbies] gave me a sense of reality and how I wanted my life to turn out:a big house and a husband like Ken and to be that pretty,” said Knopp. “I was blonde at the time so I felt that my appearance was tied to Barbie’s.”

In the past, Barbie dolls looked basically the same. They reflected society’s traditional definition of beauty, which only reinforced girls’s insecurities.

“Girls have more pressure than they did when we were girls,” said Knopp. “Social media is impacting girls who shouldn’t even know how a cell phone works have Instagrams: basically one of the roots of issues with self esteem.”

Marissa Manprasert feels similarly. Like most girls, she was drawn to the dolls that looked like her or were extremely beautiful.

“I always wanted to be the ‘perfect Barbie doll’: long blonde or brunette hair, pretty eyes and makeup, tall and slim, and perfect,” said Manprasert. “I wanted to be the person everybody liked, just like how everyone liked Barbies.”

The Fashionista Barbies have been widely well received; however, they have been criticized for not being diverse enough. Haneefah Adam, a twenty four year old blogger and medical scientist, created Hijarbie: the world’s first hijab-wearing Barbie.

“I’m filling a gap and hoping to create a positive awareness for the Muslim girl,” Adam said to Dazed.com.

Hijarbie is not officially affiliated with Mattel, but the response has been overwhelmingly positive. Since joining Instagram a few weeks ago, Hijarbie has earned 36.8 thousand followers.

“It’s been a hit with the parents,” said Adam to Dazed.com, “and older girls say they wished they had had the dolls when they were little.”

No one can predict how the Fashionista Barbies will change Mattel or other toy producers. For now, though, it is clear they are providing girls to be who they want to be: themselves.